ReviewReviewReviewReview#23 The 11 Immutable Laws of Internet BrandingDec 31, '05 11:16 PM
for everyone
Category:Books
Genre: Computers & Internet
Author:Al Ries & Laura Ries
# Intro

1. The Law of Either/Or
The Internet can be a business or a medium, but not both.

2. The Law of Interactivity
Without it, your Website and your brand will go nowhere.

3. The Law of Common Name
The kiss of death for an Internet brand is a common name.

4. The Law of Proper Name
Your name stands alone on the Internet, so you'd better have a good one.

5. The Law of Singularity
You should avoid at all costs being second in your category.

6. The Law of Advertising
Advertising off the Net will be a lot bigger than advertising on the Net.

7. The Law of Globalism
The Internet will demolish all barriers, all boundaries, all borders.

8. The Law of Time
Just do it. You have to be fast. You have to be first. You have to be focused.

9. The Law of Vanity
The biggest mistake of all is believing you can do anything.

10. The Law of Divergence
Everyone talks about convergence, while just the opposite is happening.

11. The Law of Transformation
The Internet revolution will transform all aspects of our lives.



you can read the content of the book by clicking the links directly.

i used to have the book, the bahasa indonesia version, i bought it on 2001 or so, but now it's gone because i forget who borrowed it.
still, it was a good book.


dartz wrote on Jan 1, '06
sometime you just need a good look. and a good name.

udah baca Aitchitson books ? menurut gue itu far-far-far better than al-ries..

al-ries paparan, bukan praktika rata2, gak semuanya bisa dipake :(
adrianliem wrote on Jan 1, '06
Aitchitson.... judulnya apa? mau coba di googling kalo nemu ^^
iya, juga butuh praktis nih -- yang bisa diterapkan langsung

11 Immutable Laws ini aku lumayan suka juga sih.. meskipun ga semuanya sesuai ^^
digimaging wrote on Jan 1, '06
jim aitchison? the cutting edges? cuman ada yg advertising sama commercials :D en belon dibaca semua :D huaeuhuhae
dartz wrote on Jan 1, '06
aitchitson -> clueless bout starting bussines, marketing, marketing communication, advertising.. di gramed ada koq ver. indo
digimaging wrote on Jan 1, '06
hoo.. cuman punya yg cutting edge advertising sama cutting edge commercials versi inggris... interestnya cuman kesana... laennya gak :D hehehe
adrianliem wrote on Jan 1, '06
cari versi digitalnya ah ^^
thanks for the info!
dartz wrote on Jan 2, '06
clueless in starting bussines itu bagus, BAGUS banget.. dijamin menumbyhkan semangat entrepeneurship!
and this book, is the reason kamar tidur gue jadi office now :)
adrianliem wrote on Jan 2, '06
udah coba googling tapi ga nemu
keyword nya antara lain kombinasi dari ini:
aitchitson, clueless, business
o.O
mungkin blon jodoh :(
geewaq wrote on Jan 2, '06
ehm... aku ada ringkasannya 11 imutabele ini, dapet dari pak Gun pas kuliah esensi e-commerce. Buku2 nya Al Ries emang keren2... The Origin of Brands juga lumayan. Tapi aku lebih suka Hermawan Kertajaya sih... :)
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