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Intro1.
The Law of Either/OrThe Internet can be a business or a medium, but not both.
2.
The Law of InteractivityWithout it, your Website and your brand will go nowhere.
3.
The Law of Common NameThe kiss of death for an Internet brand is a common name.
4.
The Law of Proper NameYour name stands alone on the Internet, so you'd better have a good one.
5.
The Law of SingularityYou should avoid at all costs being second in your category.
6.
The Law of AdvertisingAdvertising off the Net will be a lot bigger than advertising on the Net.
7.
The Law of GlobalismThe Internet will demolish all barriers, all boundaries, all borders.
8.
The Law of TimeJust do it. You have to be fast. You have to be first. You have to be focused.
9.
The Law of VanityThe biggest mistake of all is believing you can do anything.
10.
The Law of DivergenceEveryone talks about convergence, while just the opposite is happening.
11.
The Law of TransformationThe Internet revolution will transform all aspects of our lives.
you can read the content of the book by clicking the links directly.
i used to have the book, the bahasa indonesia version, i bought it on 2001 or so, but now it's gone because i forget who borrowed it.
still, it was a good book.